Features & Benefits of Magic Salt®
- Saves Money, Time and Labor: Rock salt applications are reduced by 30% to 50%, and the need for sand on pavement is virtually eliminated.
- Working Temperature of -35°F: Regular rock salt is ineffective below 18°F. This is a net 53 degree gain in working temperature, similar to calcium chloride, without the adverse effects.
- Non-Corrosive: Unlike plain rock salt or calcium chloride independent tests show Magic Salt neutralizes the corrosive nature of rock salt. It will reduce damage to steel doors, thresholds, equipment, carpets, flooring or concrete. In fact, it prevents rust!
- Environmentally Friendly: Liquid Magic-0 is completely biodegradable. Magic Salt releases far less chlorides into the environment than either plain rock salt or calcium chloride. Magic is safe around vegetation, people, pets and equipment.
- Economically Superior: Because it works faster and lasts longer, less Magic Salt is required to displace an equal amount of ice or snow than with any other ice-melter...at any price. Because of its residual effect, snow and ice will not bond to the pavement. Black Ice is virtually eliminated.
| Limited Effectiveness of Ordinary Rock Salt | |||
|---|---|---|---|
| Temp (EF) | Lb. Of salt needed to melt 12,705 lb. water | % of ice melted in 1 hour | One ton of rock salt treats (acres) |
| 30° | 254 | 67% | 7.87 |
| 25° | 889 | 53% | 2.25 |
| 15° | 1,575 | 38% | 1.25 |
| 5° | 2,287 | 20% | .90 |
Note: The chart above is for road salt. The numbers will be different for other de-icing chemicals, but the process will be the same. With all de-icers the performance will diminish as temperatures fall.
The Salt Institute has stated that applying brine to the pavement before snow or ice has bonded can be 10 times more effective than placing salt crystals on top of snow and ice after the precipitation has bonded to the pavement. Pre-treating is said to be labor efficient since the process can be done during normal shifts, reducing overtime required to catch up after a winter storm event starts. It gains the snow fighters time and greatly reduces the total cost of treatment. Once a snow/ice bond has formed it is dangerous to the traveling public as well as expensive and time consuming to break.
DESIGN FOR THE ENVIRONMENT
Sears Ecological Applications Company, the makers of Magic Minus Zero, has earned “designed for the Environment” Recognition from EPA.
They are the only roadway de-icer in the USA to be granted This designation!
EPA allows safer products to carry the Design for the Environment (DfE) label. This mark allows consumers to quickly identify and choose products that can help protect the environment and are safer for families. DfE starts with information that scientists already know about each ingredient and how it affects living things. Where that information doesn't tell the full story, EPA looks at an ingredient’s chemical structure - its components and shape - to understand how it could impact the environment and people. A Chemical’s structure can tell a lot about how the chemical will behave and what types of effects it may have when it comes in contact with people or the environment. "Sears Ecological is an EPA Design for the Environment Partner for Safe Chemistry" Please note that EPA cannot, and does not, endorse or recommend specific products.

